Since so many users use the search box to search for what they are looking for, it is extremely important that you have all the detail possible that you can squeeze into that box. So for example if you are selling a guitar amp – you wouldn't want to have a title of "nice big guitar amp." Rather you would want something like "Used Marshall solid state VS100 1 12" guitar amp" Think of all the details about the product and use as many of those as possible in your title.
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